
Here’s an example of a poorly-written job description: Before publishing, double-check your description to ensure clarity and accuracy. Candidates tend to skim job descriptions, so jargon and confusing phrases will turn them off. Speak directly to candidatesĮffective job ads are professional and relatable.

If you want to hire a Call Center Agent and instead advertise for a “Sales & Marketing Specialist,” you’ll likely attract the wrong people and miss out on qualified candidates. Trade disingenuous job titles for clearer ones. Non-traditional job titles (like “Rockstar Engineer” or “Unicorn Designer”) are unrealistic and potentially discriminatory. To write a good job description, keep these pointers in mind: Use a clear job title


Effective job descriptions are engaging and inclusive, prompt the right people to apply and help you trim down your time-to-fill. Your job description is your chance to connect with potential candidates.
